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JAKARTA - Dutch brewer Heineken plans to start producing beer in Indonesia, the world's most populous Muslim nation, in a bid to tap the premium segment of the market, its local partner said on Thursday. Indonesia, where beer consumption has been hit by weak purchasing power and fewer foreign tourists due to a string of terror attacks, has a per capita consumption of 0.6 litres a year - the size of one standard local Heineken bottle - lower than Malaysia's 10 litres and China's 18 litres.
"The company plans to produce Heineken beer in its factory under their (Heineken's) supervision. We will pay 7.2 per cent of sales as a royalty," a statement from PT Multi Bintang Indonesia Tbk said. Bintang, nearly 76 per cent controlled by Heineken International BV, said the plan was subject to the approval of independent shareholders in a meeting on January 14. For the first nine months of 2004, Bintang's net profit fell 20.9 per cent from the year-earlier period to 60.15 billion rupiah ($NZ9.2 million) despite revenue growing by 25.4 per cent.
In 2003 it booked a net profit of 90.2 billion rupiah, around 6 per cent higher than the previous year, while sales only rose 3.8 per cent. Bintang shares were not traded on Thursday. They last traded on December 3 at 42,500 rupiah.
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